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Selling Halloween Insight – May 2015

  • Posted On: 22nd May 2015
Selling Halloween Insight – May 2015
May 20, 2015

A Family Affair
The Halloween season has become more than just a kids holiday. Adults have been enjoying getting in on the act not only with their own parties, but by making trick-or-treating a family affair. This issue of Selling Halloween Insight takes a look at some of the companies that are embracing the togetherness of Trick-or-Treat with family-themed costumes. Dorothy Creamer, Editor-in-Chief
Selling Halloween
dcreamer@edgellmail.com

Family Style Halloween
Group costumes for the whole clan inspire sales for Halloween designers. Costume manufacturers have seen great success by appealing to buyers’ sense of family. Group and couples costumes continue to rake in profits as more families trick-or-treat or attend Halloween functions together. Coordinating looks transcend all age ranges and themes with opportunities to match styles from pirates to zombies to licensed looks and everything in between.
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Rasta Imposta Snags License for Sony Pictures’ Pixels
Rasta Imposta teams with Sony Pictures Consumer Products for Pixels Halloween costumes.
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Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end
Deloitte Digital Study reveals that digitally-influenced sales are five times larger than e-commerce sales; Consumers’ use of mobile for price checking declines 30 percent.
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Monahan Takes on Manager of Ops Role for Charades
Sean Monahan joins the Rubie’s Group as manager of operations and new business development for Charades.
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Miller Named EY Entrepreneur of the Year Finalist
Marcia Miller, Founder and CEO of Mud Pie, has been named a finalist for the EY Entrepreneur of The Year 2015 Southeast Program.
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Rubie’s Expands its Marvel Universe
Rubie’s Costume Company announces Marvel’s Avengers: Age of Ultron costume collection.
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Ivystone Group Announces Merger with California Marketing Associates
Gift agencies merge and expand coverage in Western U.S. regions.
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BEISTLE
Vintage inspired party decorations from The Beistle Company bring back memories of classic Halloween themes.The Jointed Scratch Cat from The Beistle Company is part of a line that features reproductions of original  Beistle designs from the 1930s and 1940s.

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RUBIE’S

Rubie’s has been seeing out of this world sales for its line of Star Wars Rebels costumes. The designs, inspired by the animated series, include adult and children sizes such as this Inquisitor costume.
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SAVAGE VISAGE
Savage Visage continues to focus on creating and updating classic monsters for the haunt industry. Mephistopheles the Demon face mask was specifically made to allow smaller corn mazes and home haunts to try silicone masks without breaking the bank or sacrificing quality.

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About the Selling Halloween Insight
The Selling Halloween Insight e-Newsletter is brought to you by the publishers of Selling Halloween Magazine. To unsubscribe, click here.
Contact:
Dorothy Creamer, Editor-in-Chief, 908-278-3536, dcreamer@edgellmail.com

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