Selling Halloween Insight – June 2016 | Selling Halloween
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Selling Halloween Insight – June 2016

  • Posted On: 29th August 2016
Selling Halloween Insight – June 2016

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Next month, Selling Halloween releases the results of its 2016 Industry Research Report. For the fourth consecutive year, we bring you deep insight into what sold, what didn’t, and what business challenges exist—for Halloween retailers as well as for those in the haunt community. We also provide you with a look at what retailers and haunters will be doing to change and improve their business this coming Halloween season. Watch the Selling Halloween website for a link to the survey results in the coming weeks.

Julie Ritzer Ross, Editor
Selling Halloween



Industry-Wide Report Reveals Halloween Top Sellers, Haunt Trends
The fourth annual Selling Halloween Industry Research Report explores business drivers, revenue and sales trends, budget and investment areas for the Halloween and haunt industries, and much more.
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TransWorld Debuts Instagram Account
TransWorld Trade Shows has set up an Instagrahm account to serve all of its shows. Follow @TransWorldShows to see photos from TransWorld’s Halloween & Attractions Show (#HAAShow) and Midwest Haunters Convention (#MidwestHaunters).
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Halloween & Party Expo Boards Blogging Train
Halloween & Party Expo has launched a new blog designed to provide Halloween and party retailers with information they can use to improve their business. The blog will include retail “recipes” (#RetailRecipe) for business-boosters. As an example, a #Retail Recipe published in May contained instructions for a sunburst prop retailers can create from basic materials to emphasize summertime promotions and, in turn, increase store traffic as well as customer engagement. 
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Wally’s Party Factory Names Senior Buyer
Retailer Wally’s Party Factory, which also does business in some locations as Card & Party Factory, has named Lizzie Moody to the position of senior buyer. Moody comes to Wally’s with more than a decade of experience as a buyer in retail and wholesale environments. 
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Las Vegas Market Announces Show Dates
The Las Vegas Market has announced dates for its winter and summer 2017, 2018, 2019, and 2020 market events. In keeping with the current date pattern of late January for the winter events and July for the summer events, the Winter Market will be held from January 22 through January 26, 2017; January 28 through February 1, 2018; January 27 through January 31, 2019; and January 26 through January 30, 2020.
The Summer Market is slated for July 30 through August 3, 2017; July 29 through August 2, 2018; July 28 through August 1, 2019; and July 26 through July 30, 2020.

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Rubie’s introduces the Batman v Superman: Dawn of Justice Collection. These intricately detailed costumes allow wearers to transform themselves into a variety of DC Comics’ iconic superheroes: Batman™, Superman™, Wonder Woman™, and others.

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Trick or Treat Studios presents masks and props from the HBO hit series “Game of Thrones.” Choose from the White Walker, one of the show’s most iconic characters; Night King, leader of the White Walkers; Drogon, Daenerys Targaryen’s baby dragon; and Sons of the Harpy, the rebellion army that fights Daenerys
>Find Out More


The life-size Harvey skulls on this chandelier from Skeletons and More scare up some Halloween chills. Real wax candles with three-watt flicker bulbs inside add to its realistic look.
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Gore Galore’s Munch “O” Matic Table Illusion system is a cross between an animation and an “actormatronic.” The actor activates it, but a three-channel programmer controls the show, which starts when a motorized crushing drum begins to spin and shred the actor from the legs up.

>Find Out More

About the Selling Halloween Insight
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Publisher: Katherine Willekes –

Copyright 2016 Katherine Willekes LLC, All Rights Reserved